Can enterprise software help companies actually make money?
Most enterprise software is designed to automate business processes with the hopes to drive down cost. I understand that when costs decrease, net revenue increases. However costs are finite. Can software be designed to help accelerate revenue on positive side (as opposed to decrease the negative)?
My peers and I could only think of the marketing apps that based on purchase history, user profile, or surfing history, can directly advertise things that you might be more interested in. But are there any more?
Software shops that focus on this aspect of the world have to be the wave of the future in my eyes, otherwise the software industry is doomed to remain marginalized as the cost centers of the business world.
Let me know your thoughts....